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Our story

EcoTools is a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We are inspired by beauty inside and out, and in the world around us. Looking Beautiful and Living Beautifully is what EcoTools® is all about! We are known for our incredibly soft, 100% cruelty-free, bamboo handled cosmetic brushes, and have since advanced the line to bring our fans their favorite bath, spa, and lash products to amplify their beauty routine!

EARTH MONTH 2015: Live and Give Beautifully

Live Beautifully: Simple Tips For A Beautiful World

In 2015, we inspired our community to live and give beautifully during Earth Month by sharing simple tips we could all do to make a beautiful difference in the world! One simple step, combined with hundreds of others, can have a BIG impact on our environment. Earth Month may be over, but you can still get inspired by viewing the tips in the gallery below. Share you own tips on Instagram, Twitter, and Facebook using #EcoInspire.

Give Beautifully: $100,000 for Global Green USA®

In 2015, we donated $1.00 from every Complexion Collection® brush sold — up to $100,000 — to Global Green USA®, a national non-profit organization dedicated to green urbanism, resiliency, and ensuring a sustainable future.

About Global Green USA

Global Green USA is dedicated to helping the people, places, and the planet in need through catalytic projects, transformative policy, and cutting-edge research. Global Green USA’s signature programs include greening affordable housing, schools, neighborhoods, and cities as well as rebuilding communities — such as New Orleans and areas of New York and New Jersey — that have suffered from the impacts of climate change, sea level rise, and environmental degradation. Global Green USA is the U.S. affiliate of Green Cross International, which was founded by President Mikhail Gorbachev in 1993 to foster a global value shift toward a sustainable and secure future. For more information, visit and follow us @globalgreen.

EcoTools cosmetic brushes are what started it all!

Our cosmetic brushes are beautiful and show respect for the earth. They are packaged in reusable cosmetic cases that are printed on 100% tree-free paper made from 80% bamboo and 20% cotton fiber.

Shop Brushes

EcoTools bath accessories do their part to be earth-conscious!

Our sleek bath accessories not only smooth your skin, but also feature innovative, natural materials such as bamboo, 100% recycled plastic netting, cruelty-free bristles and also may have natural loofah and soft organic cotton.

Shop Bath & Spa

Dry hair 20-40% faster* with the EcoTools line of hair brushes!

Our brushes are designed with an aerodynamic Eco-Vent to dry hair faster. Quicker dry time means less heat damage and reduced electricity use for an even more earth-conscious morning routine * Tested versus a leading brush

Shop Hair

Our passion for both beauty and the environment is how EcoTools® was born. Since EcoTools' launch in 2008, the brand has grown tremendously with new beauty products and extensions every year! EcoTools® remains a favorite of celebrities, beauty editors and women around the world.

EcoTools® is a brand from Paris Presents Incorporated and a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We take pride in offering a collection of cosmetic accessories, bath products and hairbrushes that feature innovative, eco-conscious materials.

Helping women look beautiful and give back is what EcoTools® is all about. We'll be the first to admit that with our busy lives, it's not always easy. Join us on this journey, as only together can we can find ways to live more beautifully.


Beautiful You, Beautiful World™

EcoTools® is a leader in eco-conscience beauty products. Our mission is to empower women to look and feel their best, every day. From our incredibly soft makeup brushes designed for flawless performance, to our bath accessories and hair brushes, we celebrate her individuality and encourage her to be her most beautiful self. Make today more beautiful and authentically yours with EcoTools®.


We are inspired by beauty inside and out and in the world around us. While we always want to look our best, we feel great when we can make socially responsible choices. Our products are 100% cruelty free, feature recycled aluminum and renewable bamboo.

We want to encourage women to be their most beautiful self, which is why we want to share our favorite beauty tips and stories. Visit our blog to find inspiration for your everyday beauty routine and world around you.

Helping women look beautiful and live beautifully is what EcoTools® is all about. Here at EcoTools®, we have supported many organizations globally whose missions are to make the world a more beautiful place to live.